Empowered Medical Media’s (EMM) mission is to provide to individual healthcare practices and hospitals a highly effective method that generates new patient leads and dramatically increases practice visibility.
EMM has brought together a diverse set of core competencies to achieve these goals. The competencies include the talents of a creative agency, the methodologies of a search-marketing firm, the expertise of a TV production company, and the advantages of a technology firm. EMM has hundreds of practice subscribers. EMM’s clients include the entire range of healthcare providers -- from solo practices to nationally recognized hospitals – from chiropractors to Park Avenue plastic surgeons.
EMM’s services include a distinctive synergy of online and on-air services and on location. These services include a network of websites through which clients market their practices and television programming that simultaneously co-brands for the client and Empowered Doctor. In addition, EMM produces a daily online news service that generates the web traffic that drives patients to its clients’ websites. Our news room produces the ESPN of health news and webcasts it on EHN.TV and in the waiting rooms of our clients.
EMM also has the exclusive use of proprietary content management software to operate its network of websites. The software uniquely allows our sites to be highly visible to search engines, driving our page one search rankings, while fulfilling necessary content management functionality.
EMM brings healthcare providers and patients together under the brand name Empowered Doctor. EMM drives patients to the Empowered Doctor websites through the Empowered Patient brand.
Russ Allen - CEO:
Russ Allen, 54, has been a pioneer in the fusion of on and offline marketing. Russ is an entrepreneur with a successful career in the launch and building of service companies. In 1990 he launched a new venture in providing computer animation to advertising and medical clients. That venture expanded into what is today Empowered Media Corp. (EMC) a company that operates as an Interactive agency with its own suite of technology solutions that are used to deliver mission critical online services to clients that are transacting hundreds of millions in annual sales through those systems and are marketing billions in real estate and businesses being brokered. EMC owns a subsidiary in Bangalore India that operates a 20 person staff providing programming, network and search marketing to our clients.
Sabine Aslan Ph.D CMO:
Sabine Aslan, Ph.D. – Former Brand Manager for Astra-Zeneca, Europe. Expertise in the marketing of products into the medical market place. Sabine has brought her extensive experience to the company in its formalization of many key aspects of the business model and will lead our marketing efforts to attract doctor clients and consumer prospects for each client.
Stuart Diamond – Editor-in-Chief:
Mr. Diamond began his career in 1975 as a producer for Physician’s Radio Network (PRN), a 24/7 medical education program for doctors. PRN was a breakthrough in media programming, offering a private-band radio frequency that allowed physician’s to learn about the latest medical news updates on their own time and schedule. Today PRN is considered the forerunner of much of the medical education news programming presented to physicians in a multitude of media formats. Subsequently, Mr. Diamond was the director of the Criterion Foundation in Dallas, Texas, where he organized educational and artistic programming throughout the world. The foundation’s programs were offered in the US, Israel, Great Britain, the Netherlands, Brazil and Argentina. Mr. Diamond then created for Empowered Learning educational media programming and products that were sold directly to schools and parents. He also formed in-school arts programs, presenting hundreds of live concert throughout the NY metro region. In addition, he was producer and co-host for the NPR radio program “Empowered Learning”.Mr. Diamond co-founded Empowered Media with Russ Allen in 1998. In this context, he has produced corporate video presentations for both high-end corporate clients and television. His documentary, "Flight to Mars" was aired nationally. His extensive video production credits include Mattel Toys, Zenith, Emerson, Timex, Jensen, American Express, Ranch 1 Restaurants, The Army National Guard, Martin Marietta, Sounddesign, and Physicians Radio Network . He has also written and produced multimedia presentations for The Liberty Science Center, Stanford University, UC Berkeley and The Guggenheim Museum.
Larry Sashin- National Sales Manager
Larry brings over 30 years of sales and managerial experience to EMM. Larry has had a career in pharmaceutical, financial services and insurance sales. His extensive exposure to selling to doctors and employing relationship referral methods as in insurance sales has helped form some of EMM’s key methods of lead generation.
